Perhaps you love Agile Marketing and are convinced it can make a difference in your organization. But your co-workers or your boss or your team if you’re the boss are skeptical. How do you convince them that Agile Marketing is worth doing? Here are four reasons for adopting Agile Marketing.
Momentum (AKA Your Competitors Are Doing Agile Marketing)
When I first got involved with Agile Marketing in 2011, there were relatively few people who had even thought about the idea, much less practiced it. Today, many people are practicing Agile Marketing. Here is some evidence that Agile Marketing has momentum, and that your competitors are very likely practicing Agile Marketing: