I’ve been thinking a lot about the relationship between Epics, User Stories and Tasks in the practice of Scrum and particularly how those relationships are different for marketers compared to developers. Those differences have led me to conclude that marketers who practice Scrum need a fourth construct, which I call a deliverable. [Read more…]
I get asked quite often “Are there any case studies of companies adopting Agile Marketing?”
I’ve maintained an informal list for years, but never published it. So here you go: this is my list of companies that I’m aware of that are practicing Agile Marketing. If you know of other companies, particularly if they have spoken publicly about their experiences with Agile Marketing, please let me know through the comments or through the contact page. [Read more…]
Which kind of activities are best suited for an initial implementation of Agile Marketing? Who do you involve, and when? What are the best practices that are most likely to ensure a successful initial implementation? I get asked these questions, or variants of them, frequently, and I’ll try to answer them in this blog post.