In the past, I’ve used and taught Scrum in preference to Kanban for Agile Marketing. Sure, I’ve admitted that you could use Kanban for a few applications, and sure, I’ve used a Kanban board, but as I’ve come to understand, that’s not the same thing as practicing Kanban as a methodology. Recently, I’ve learned a lot more about Kanban thanks to a couple of excellent books (more about that below) and exposure to a new generation of Kanban tools, particularly Kanbanize and LeanKit.
As a result, I teach Kanban before I teach Scrum in my classes, and in many cases I recommend Kanban for Agile Marketing. [Read more…]