Resources

Here is a list of Agile Marketing Resources that John Cass and I have compiled.

Agile Marketing Blog & Agility Marketing Podcast

http://www.agilemarketingblog.com/

-Frank Day’s website, assisted by John Cass on the podcast..

HubSpot’s Agile Marketing Presentation

http://www.slideshare.net/HubSpot/agile-for-marketing-final

Agile Marketing Topic on Quora

http://www.quora.com/Agile-Marketing

-What physical tools are you using to practice Agile Marketing?

http://www.quora.com/What-physical-tools-do-you-use-to-run-your-agile-marketing-meetings

Greg Meyer’s Posts on Agile Marketing

http://gregmeyer.wordpress.com/?s=agile+marketing

Len Netti’s Agile MARKETING Mix

http://www.scoop.it/t/agile-marketing-mix

Agile Marketing Pinterest Board

I’m just getting started with Pinterest and I thought the tool would be great to share pictures of physical tools used for scrums and sprints.

http://pinterest.com/johncass/agile-marketing/

Rohn-Jay Miller’s set of resources on Agile Marketing

http://contentandsocial.com/?page_id=1310

Neil Perkin’s Material on Agile Planning

http://neilperkin.typepad.com/only_dead_fish/agile-planning.html

A presentation by Jascha Kaykas-Wolff on Agile Marketing

http://www.youtube.com/watch?feature=player_embedded&v=dlcSXJ8Kduc

A presentation by Kirsten Knipp on using Scrum Outside of Development

http://www.slideshare.net/kirstenpetra/marketing-the-agile-way-applying-scrum-outside-of-develoment

IDC Report on Agile Marketing

http://www.idc.com/research/viewdocsynopsis.jsp?containerId=224079&sectionId=null&elementId=null&pageType=SYNOPSIS

A post by Heather Rast on Agile Marketing

http://www.wordstream.com/blog/ws/2012/10/01/agile-marketing-guide

Comments

  1. Jim-

    Great blog. As a marketing professional and lean startup novice (self proclaimed), I’ve been discussing the concept and the need for agile marketing for a while now with my clients and inside my agency. Especially when it comes to marketing automation, website development and helping clients implement new software. I’m currently developing a new retainer-type program that focuses on sprints and backlogs instead of milestones. Do you have any insight how to move an agency in that direction? One that offers agile marketing to clients?

    With all the outsourcing sites (odesk, elance, etc) out there, it’s pretty easy for clients to get cheap help, but most freelancers don’t offer much leadership. And that is what our clients appreciate and need the most.

    Thanks for the resources.

    ~jm

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