Agile Marketing Roundup

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Post author:Jim Ewel
Post published:October 8, 2012
Post category:Agile Marketing
Post comments:8 Comments

It’s time for a roundup of the best Agile Marketing articles from the last six months. Here they are, in no particular order:

Scott Brinker, 10 key principles of agile marketing management

Jonathon Coleman, Agile Marketing – Whiteboard Friday (video)

Todd Shimizu, An Introduction to Agile Marketing (Slideshare)

Jascha Kaykas-Woolf, Ready, Fire, Aim

Marti Konstant, The Agile Marketing Learning Channel (videos)

Mathew Sweeney, Agile Marketing – Minimize the Marketing Mayhem (Slideshare)

Heather Rast, Trim the Fat from Your Online Marketing with Agile Methods

John Cass, What Is Agile Marketing, and Why Is It Essential to Marketing Operations?

Justin Brocato, Design Thinking & Agile Marketing

Corey Eridon, 7 Reasons Agile Marketers Are Better at Their Jobs Than You

Ed Fry, Dear CMO. Your Marketing Plan is Broken

Tags: Roundup

Jim Ewel

I love marketing. I think it’s one of the most difficult and one of most exciting jobs in any company. My goal with this blog is to evangelize agile marketing and help marketers increase the speed, predictability, transparency, and adaptability to change of the marketing function.

This Post Has 8 Comments

Karol McCloskey October 8, 2012 Reply

Oh I see some fine reading in my future, keep ’em coming!
Karol McCloskey October 8, 2012 Reply

Oh I see some fine reading in my future, keep ’em coming!
Eric Sangerma October 9, 2012 Reply

Great List Jim, I would have added the following as well :
– Why The Agile Method is Necessary in Your Marketing Team by James Daugherty
– Agile Marketing in a single Whiteboard Sketch by Scott Brinker
– Why Agile Marketing is the future of Digital Advertising by Simon Ward
Eric Sangerma October 9, 2012 Reply

Great List Jim, I would have added the following as well :
– Why The Agile Method is Necessary in Your Marketing Team by James Daugherty
– Agile Marketing in a single Whiteboard Sketch by Scott Brinker
– Why Agile Marketing is the future of Digital Advertising by Simon Ward
Jim Ewel October 9, 2012 Reply

Eric, thanks for the suggestions. The Scott Brinker article above is the same as the one you refer to. I’m sorry I forgot about Simon Ward’s piece, I had seen that one and it is good. And thanks for calling James Daughtery’s piece to my attention. Next time I do this I’ll ask for nominations.
Jim Ewel October 9, 2012 Reply

Eric, thanks for the suggestions. The Scott Brinker article above is the same as the one you refer to. I’m sorry I forgot about Simon Ward’s piece, I had seen that one and it is good. And thanks for calling James Daughtery’s piece to my attention. Next time I do this I’ll ask for nominations.
John Cass October 12, 2012 Reply

thanks for including me in the list, great list!
John Cass October 12, 2012 Reply

thanks for including me in the list, great list!