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What is the ROI of Agile Marketing? This is a common question from leaders and decision-makers and is not easy to answer. The best answer
What will the future of work be in 2030? What about 2050? How will workplace productivity be impacted? While it’s difficult to predict the future,
The following first appeared in Martech. It has been revised slightly. Is Agile dead? Tamás Polgár declared Agile is dead because proponents “merely parroted buzzwords and
How do marketers create customer value? All too often, we get caught up in hitting our business metrics: sales-qualified leads, conversions, pipeline, conversions, and sales.
How do leaders encourage empowerment? There’s a view that autonomy and empowerment will occur magically if management stops micromanaging and gives up some decision-making. We
How marketing leaders choose to approach managing people significantly influences the success of their teams and, by extension, the organization. One leadership style that
There are several different kinds of organizational change. There is planned change, where organizations decide to enter a new business, or exit an old business,
Is autonomy, or empowerment as it is sometimes described, key to achieving marketing agility? Some studies have concluded that it is. Kalaignanam, Tuli, and Gall
More so than other C-suite roles, the role of the Chief Marketing Officer (CMO) stands out as essential, yet surprisingly fuzzy around the edges. This
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