I get asked quite often “Are there any case studies of companies adopting Agile Marketing?”
I’ve maintained an informal list for years, but never published it. So here you go: this is my list of companies that I’m aware of that are practicing Agile Marketing. If you know of other companies, particularly if they have spoken publicly about their experiences with Agile Marketing, please let me know through the comments or through the contact page.
David Quinn and Steve Gilbert have written and spoken extensively about their experience with Agile Marketing.
Even before Dell acquired EMC, they were practicing Agile Marketing.
Judith Frey, Vice President of Interactive Marketing at Xerox on their use of Agile
Northern Arizona University
Agile Marketing Makeover – productivity up 400%, costs down 20%
Hubspot was one of the early adopters of Agile Marketing. Here are just a few of the resources that they’ve posted about agile marketing:
Go Agile or Go Home – one of their earliest presentations on Agile Marketing at Hubspot
Jonathan Coleman, formerly of REI, now at Facebook, produced some of the best early material about Agile Marketing
Richard Delahaye talks about Agile Marketing at Barracuda Networks
First Tennessee Bank
New Zealand Post Group
City of Edmonton Australia
While not strictly marketing, this is a very interesting study of the implementation of Agile service delivery