I’m available for coaching on the implementation and ongoing process of Agile Marketing, as well as marketing issues in general. I start with a free 15-minute consult, which is my gift to you. After that, I charge hourly or on a project basis.
Here is an agenda for a sample one-day implementation course. One day is pretty much a minimum; this could easily be expanded to 2-3 days.
Agenda for a One-Day Implementation Class
9 – 9:45,Agile Marketing 101: Why Agile Marketing? What is Agile Marketing? Values and Principles
9:45 – 10:45,”Scrum 101 – roles, process and ceremonies”
10:45 – 11:00,Break
11 – noon,Goal setting for first Sprint (Business owners and sales to attend)
12:00 – 1:00,Working lunch on How to Structure and Manage a Marketing Backlog
1:00 – 2:30,Brainstorming and buyer stories: constructing the Marketing Backlog
2:30 – 2:45,Break
2:45 – 3:45,”Creating the Sprint Plan: prioritizing, estimating and selecting items for Sprint 0″
3:45 – 4:30,”Next steps – assignments, monitoring and measurement”
4:30 – 5,Retrospective and Q&A
A class like this would typically be followed by one hour coaching calls, usually on a weekly or bi-weekly basis. Sometimes I’ll also come in for the Sprint review and retrospective.
If you’d like to discuss a coaching relationship, contact me using the contact menu item above.