Agile Marketing Manifesto

Photo courtesy of Jared Tarbell

Agile Marketing has not received near the attention given to Agile Development, and  part of the reason for this lack of attention is the absence of a comprehensive statement of the principles of Agile Marketing, agreed upon by a respected group of marketers.

I’m trying to organize a group of people who can get behind an Agile Marketing Manifesto. In the meantime, here are some thoughts about what an Agile Marketing Manifesto might look like. [Read more…]