Wrike, the maker of work management tools for marketing and product development teams, has just released a survey of over 800 marketers across all disciplines called The State of Agile Marketing in 2016. It’s a fascinating study which confirms many of my own informal observations over the past six months.
The Good News on Agile Marketing
According to Wrike’s survey data, over 70% of marketing teams are embracing some aspects of Agile Methods. That’s really high awareness and the beginnings of acceptance of Agile Marketing. Scott Brinker wrote recently that Agile Marketing has “crossed the chasm”. I’m not quite ready to call that crossing, but it does feel like Agile Marketing is starting to go mainstream.