I was asked the other day: how does Agile Marketing fit with Account Based Marketing? I think the two concepts are somewhat unrelated. The first, ABM, answers the question of who you are marketing to and how you are approaching them, while the second, Agile, answers the question of how you are managing the process. That said, I do think every Agile Marketer who is also a B2B marketer should understand the basics of Account Based Marketing.
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