This Post Has 7 Comments

  1. Jay

    Jim-

    Great blog. As a marketing professional and lean startup novice (self proclaimed), I’ve been discussing the concept and the need for agile marketing for a while now with my clients and inside my agency. Especially when it comes to marketing automation, website development and helping clients implement new software. I’m currently developing a new retainer-type program that focuses on sprints and backlogs instead of milestones. Do you have any insight how to move an agency in that direction? One that offers agile marketing to clients?

    With all the outsourcing sites (odesk, elance, etc) out there, it’s pretty easy for clients to get cheap help, but most freelancers don’t offer much leadership. And that is what our clients appreciate and need the most.

    Thanks for the resources.

    ~jm

  2. James W

    Nice article posted related to Agile explanation.I would also like to add some more about Agile.The term “agile” refers to being able to move or respond quickly and easily, also being nimble. In any kind of management discipline, agile as a quality should therefore be a good thing to aim for. For more details visit https://www.scrumstudy.com/blog/all-about-agile/

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