Results Are Not the Point

Results Are Not the Point
Photo courtesy of An Honorable German

I was recently doing some research on Lean Software development, and came across the work of Mary and Tom Poppendieck, including their latest book Leading Lean Software Development. But it was the sub-title of their book that caught my attention: “Results are not the point”.


Results are the whole point. If we don’t produce results, and preferably measurable results, then what’s the point?

I was about to dismiss the book and the Poppendiecks altogether when I read the rest of the sentence.

Results are not the point – the point is to develop the people and the systems capable of delivering results.

Oh . . .

They’re correct of course. It reminds me of the disclaimer issued by any money manager: “past results are not indicative of future performance”. The trick in money management, and in any endeavor, is not to produce one time results, but to develop the people and the systems that can produce results year after year, in good markets and bad.

That’s something worth striving for.

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Interview with Scott Brinker, Chief Marketing Technologist

I recently sat down with Scott Brinker, one of the founders and CTO of Ion Interactive and the author of the Chief Marketing Technologist blog, which was recently chosen as the “Best Marketing Operations Blog” by the readers of Marketing Sherpa. Scott is one of my blogging heroes, and someone who was instrumental in making me aware of the possibilities of Agile Marketing.

His post, Ideas for an Agile Marketing Manifesto, was one of the first resources I came across when I began researching Agile Marketing, and it is still one of the best blog posts out there on the subject.

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Story Points or Hours?

Sprint Backlog
Photo credit: CannedTuna

Most Agile Marketing teams use either Scrum or Kanban methods to manage their work. If you use Scrum, you’ll need to use either story points or hours to limit how much work you take on in any given sprint. Which is best for Agile Marketing?

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Agile Marketing and the Goldilocks Principle

GoldilocksWhere is the “Sweet Spot” for Agile Marketing? Startups, Small companies, big companies, agencies? While I think that Agile Marketing can work for companies and agencies of all sizes, the sweet spot can be defined in terms of the

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Interview with Marti Konstant

Marti Konstant, the VP of Marketing at Open Kernel Labs, and one of the attendees of SprintZero, interviewed me today for a series that she’s doing on Agile Marketing. We talked about a variety of subjects, including what is Agile Marketing, is it appropriate for agencies, and how it relates to Lean Startup. I hope you enjoy it.

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