Interview with Frank Days

Frank DaysYesterday I interviewed Frank Days, Vice President of Marketing at Correlsense, and one of the early advocates for Agile Marketing. Frank, along with John Cass, runs the impressive Agile Marketing Podcast blog. For at least three years, maybe four now, they have blogged and podcasted about Agile Marketing, and they were one of my inspirations when I started blogging on the subject.

Frank and I covered a variety of topics, including how to introduce Agile Marketing into organizations, what’s the difference between introducing Agile Marketing into a big company versus a smaller company, how he uses Agile Marketing in his current company, Correlsense, and where Agile Marketing is headed in the future. Frank provides some great insights, and I’m sure you’ll enjoy the podcast.

Interview with Frank Days on July 11, 2012

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A Weekend with Lean Startup Machine

Lean Startup Machine Seattle
Photo courtesy of Hakon Verespej

I love Eric Ries’s book, The Lean Startup. I love the concepts of the build-measure-learn feedback loop, the minimum viable product, the pivot and innovation accounting. But how do you apply Lean Startup in the real world? How do you make mistakes, learning as you go, without endangering your own carefully nurtured idea for a startup?

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Tools for Managing Agile Marketing

I recently came across two tools that despite being designed for Agile Development, can be used to manage Agile Marketing projects. Both tools have a steeper learning curve than a Kanban tool like Trello, but with that learning comes greater power and flexibility.

OnTime ScrumOnTime Scrum

OnTime Scrum is a project management and bug tracking tool for Scrum teams from AxoSoft.

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How to Structure an Agile Marketing Backlog

Agile Marketing Backlog
Photo courtesy of Paul Herwarth von Bittenfeld

Agile Developers structure their product backlogs into stories, epics and themes. Agile Marketers could apply the same approach, but often they do something slightly different. Let’s take a look at three different approaches from HubSpot, MindJet and my own consulting practice to structuring an Agile Marketing Backlog.

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How to Run an Agile Marketing Sprint Planning Session

Sprint Planning Meeting
Based on a diagram created by Mountain Goat Software

Agile Marketing teams that are using Scrum begin the Sprint process with an Agile Marketing Sprint Planning session. Sprint Planning, one of the four key “ceremonies” of Scrum (the others are the Sprint Review, Sprint Retrospective and the daily Scrum), establishes the baseline assumptions of the company’s approach to the market, the goals of the Sprint, and the list of activities which the marketing team will do to reach those goals. To say that it is important to the success of the Sprint, and to the success of the marketing team, would be an understatement.

So how does one run a successful Agile Marketing Sprint Planning session? What are the key agenda items? What are the inputs? What are the outputs? I’ll try to answer these questions and more in this post.

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