Marti Konstant, the VP of Marketing at Open Kernel Labs, and one of the attendees of SprintZero, interviewed me today for a series that she’s doing on Agile Marketing. We talked about a variety of subjects, including what is Agile Marketing, is it appropriate for agencies, and how it relates to Lean Startup. I hope you enjoy it.
Yesterday I interviewed Frank Days, Vice President of Marketing at Correlsense, and one of the early advocates for Agile Marketing. Frank, along with John Cass, runs the impressive Agile Marketing Podcast blog. For at least three years, maybe four now, they have blogged and podcasted about Agile Marketing, and they were one of my inspirations when I started blogging on the subject.
Frank and I covered a variety of topics, including how to introduce Agile Marketing into organizations, what’s the difference between introducing Agile Marketing into a big company versus a smaller company, how he uses Agile Marketing in his current company, Correlsense, and where Agile Marketing is headed in the future. Frank provides some great insights, and I’m sure you’ll enjoy the podcast.
I love Eric Ries’s book, The Lean Startup. I love the concepts of the build-measure-learn feedback loop, the minimum viable product, the pivot and innovation accounting. But how do you apply Lean Startup in the real world? How do you make mistakes, learning as you go, without endangering your own carefully nurtured idea for a startup?
I recently came across two tools that despite being designed for Agile Development, can be used to manage Agile Marketing projects. Both tools have a steeper learning curve than a Kanban tool like Trello, but with that learning comes greater power and flexibility.
OnTime ScrumOnTime Scrum is a project management and bug tracking tool for Scrum teams from AxoSoft.
Agile Developers structure their product backlogs into stories, epics and themes. Agile Marketers could apply the same approach, but often they do something slightly different. Let’s take a look at three different approaches from HubSpot, MindJet and my own consulting practice to structuring an Agile Marketing Backlog.
Join the free, global community at the Agile Marketing Alliance.
Membership is free.