Agile Marketing Certification

IC Agile Certification for Agile MarketingI’m happy to report that we now have Agile Marketing certification.  We identified this as a need last year at the Sprint One event, and now thanks to the folks at IC Agile, as well as the hard work of Yuval Yeret of Agile Sparks, Andrea Fryrear of Agile Sherpas and yours truly, we have a certification.  It will take a little while before instructors and organizations get accredited, but you should soon see both public and private courses offering Agile Marketing certification later this year.  I know this is something that I’ve heard as a need from many early adopters of Agile Marketing, so I’m very glad to let you know that certification for Agile marketers is here.

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Cross-Functional Teams – Part Two

In a previous post, I discussed the need for cross-functional teams and gave a definition of a cross-functional team. In this post, I’ll talk about some best practices in implementing cross-functional teams.

Conditions for Success of Cross-functional teams

There are a number of factors that both the research and my experience suggest can increase the chances of success with cross-functional teams. Some of them are obvious, some less so.

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