Agile Marketing is not a sprint. Agile Marketing is not a marathon. Agile Marketing is more like a life long commitment to exercise. You have to practice it every day, and over time, with commitment and consistency, the benefits begin to accrue.
If you make a commitment to exercise, there are different aspects of exercise to build a healthy body: cardiovascular training, strength training and flexibility. Neglect any one of these and you are not getting the full benefits.
There are also different aspects to Agile Marketing. I’ve listed six of them in the diagram above. Each of them is important, and if you neglect any one, you’re not getting the full benefits of Agile Marketing. That’s not to say that you need to address all of them at the start of your work with Agile. Just like exercise, you should start off gradually, building upon a base before attempting some of the more difficult aspects of Agile Marketing like creating remarkable customer experiences.