HOME Forums The Six Disciplines of Agile Marketing book Feedback from Elena Vassilieva

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  • #2684
    Jim Ewel
    Keymaster

    Design Thinking&Lean approach and Cross-functional teams.
    Elena -:)

    #2710
    Jim Ewel
    Keymaster

    Elena,

    Thanks for the feedback.

    I definitely cover cross-functional teams in depth and a fair amount about lean, both in terms of classical lean in manufacturing and lean as in Eric Ries’s The Lean Startup.

    I had a section on Design Thinking, but it got cut to make my word count. My next task after the book is out is to create an online course, and I expect that to have some material that I’ve used previously in my classes on Design Thinking.

    Take care,

    Jim

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