HOME Forums The Six Disciplines of Agile Marketing book Feedback from Isman Tanuri

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  • #2669
    Jim Ewel
    Keymaster

    All the best for the new book, Jim. My top concern would be the role of leadership and management in Agile Marketing.

    Isman Tanuri

    #2724
    Jim Ewel
    Keymaster

    Isman,

    Thanks for the feedback. I have an entire chapter devoted to that topic (chapter 22). I also have four other chapters devoted to what I call the Four Shifts. These are shifts in organizational beliefs and behaviors that must happen if an organization is truly going to become agile:

    Take care,

    Jim

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