Agility Customized for Marketers
We are a community and learning hub that helps marketers solve their toughest marketing challenges with agile, lean, and customer-centric marketing practices.
Now, more than ever, marketers are asked to do more with less. To be more efficient and more effective.
But how do marketers do that when they barely have time to do their day-to-day work? The answer lies in adopting existing practices like agile, lean, and customer-centricity, adapted for marketers. Here are just a few of our offerings.
Stopping the Overwhelm
Stop feeling overwhelmed by visualizing your workflow, prioritizing the most important work, and measuring and managing your capacity.
Improving Marketing Outcomes
Learn how to test and learn, fail fast, and improve the ROI of your marketing through experimentation and optimization.
Bridging the Gap: Strategy & Execution
Bridge the gap between strategy and execution by getting agreement on priorities, managing stakeholder relationships, and running effective planning sessions.
Organizing Around Value
Organize marketing teams around value delivery, learn the benefits of cross-functional teams and how to work with other functions and external agencies in an effective manner.
Customer Centricity
Learn how to institutionalize customer centricity through the use of user stories and design thinking. Learn how to conduct great customer interviews, overcome challenges to customer centricity and create a voice of the customer program.
Adapting to Change
Learn how to respond to volatility, uncertainty, complexity, and ambiguity and adapt to change without change fatigue.
Real Marketers, Real Results
Don’t just take our word for it. Read our latest ebook and see how marketers from leading industries have transformed their strategies and achieved measurable results with an Agile marketing approach.
Our Offerings
Community
Join the largest, global community of Agile marketers and tap into their collective wisdom. Peer learning, exclusive webinars, and real-world insights await.
Courses
Our courses fit your busy schedule while providing actionable skills you can apply directly to your work. Available in individual, team, and enterprise versions.
Digital Badges
Earn digital badges as you complete mini-courses. They’re a sign of your commitment and a mark of your expertise. Perfect for professionals and teams alike.
Our Partners
Ready to Make Your Marketing Agile?
Whether you’re looking to find a partner to support your agility, up-skill individually or transform your enterprise marketing team, we’re here to help. Find a partner, join our community, start with our digital badges, or dive into our in-depth courseware.
Our Latest Thinking
Doing Agile Marketing Right
The following first appeared in Martech. It has been revised slightly. You may have heard “Agile is dead.” Agilists have overused buzzwords, promoted processes and transformations over people and treated agile like a religion rather than an evolving approach to better ways of working. Tamás Polgár declared Agile has failed because proponents
Creating Customer Value
How do marketers create customer value? All too often, we get caught up in hitting our business metrics: sales-qualified leads, conversions, pipeline, conversions, and sales. It’s not that these business outcomes aren’t important; they’re critical. However, we deliver on these business outcomes only when we deliver customer value. In an
Encouraging Empowerment
How do leaders encourage empowerment? There’s a view that autonomy and empowerment will occur magically if management stops micromanaging and gives up some decision-making. We also tend to believe that empowerment or at least autonomy is always a good thing. Unfortunately, it’s not that simple. What Do We Mean by
OUR MISSION
The results are clear: happier, more productive marketers. Leaders who know where marketing dollars get spent. A shared sense of responsibility to serve the customer. An unshakable ability to respond to change. A desire to relentlessly improve.
Every marketer deserves a work environment like this. Marketing Agility benefits everyone AND the bottom line.
The Agile Marketing Alliance sets the new standard for ways of working in marketing, supporting knowledge, research, individuals and partner organizations.
