Agile Marketing Education, Resources and Community
Develop the skills you need to take control of your work, improve your productivity, deliver better business results, and rediscover the joy of marketing.
Professional Education for Agile Marketers
Now, more than ever, marketers are asked to do more with less. To be more efficient and more effective.
But how do marketers do that when they barely have time to do their day-to-day work? The answer lies in the incremental adoption of practices like agile, lean, design-thinking, and customer-centricity, adapted by marketers for marketers.
Marketers Love Our Training
“Loved the learning content! Well structured, thoughtful, and very valuable.”
Elizabeth Venter,
South Africa
“Invaluable for business agility and easy to apply to many business functions”
Katie Krushinskie,
United States
“An excellent foundational course for anyone seeking to champion change within their organization.”
Myles Biggs,
United States
Training Designed by Marketers for Marketers
Micro-Learning, Real-World Scenarios, Peer Learning, and Hands-On Experience
Select a Course Below for More Details
Stopping the Overwhelm
Stop feeling overwhelmed by visualizing your workflow, prioritizing the most important work, and measuring and managing your capacity.
Improving Business Results
Learn how to test and learn, fail fast, and improve the ROI of your marketing through experimentation and optimization to produce better business results.
Bridging the Gap: Strategy & Execution
Bridge the gap between strategy and execution by getting agreement on priorities, managing stakeholder relationships, and running effective planning sessions.
Organizing Around Value
Organize marketing teams around value delivery, learn the benefits of cross-functional teams and how to work with other functions and external agencies in an effective manner.
Customer Centricity
Learn how to institutionalize customer centricity through the use of user stories and design thinking. Learn how to conduct great customer interviews, overcome challenges to customer centricity and create a voice of the customer program.
Adapting to Change
Learn how to respond to volatility, uncertainty, complexity, and ambiguity and adapt to change without change fatigue. Learn how to manage unplanned work without stress, rework, and long hours.
Other Ways to Improve Your Marketing Agility
Hang Out With Your Peers
Join the largest, global community of Agile marketers and tap into their collective wisdom. Peer learning, exclusive webinars, and real-world insights await.
Too Busy?
Try our 5-Day Challenges, shorter versions of our full courses that individual learners can complete in 30-45 minutes a day over a 5-day period.
Digital Badges
Earn digital badges as you complete mini-courses. They’re a sign of your commitment and a mark of your expertise. Perfect for professionals and teams alike.
Our Partners
Why We're Obsessed with Marketing Agility
The results are clear: happier, more productive marketers. Leaders who know where marketing dollars get spent. A shared sense of responsibility to serve the customer. An unshakable ability to respond to change. A desire to relentlessly improve.
Every marketer deserves a work environment like this. Marketing Agility benefits everyone AND the bottom line.
Our Latest Thinking About Agile and Marketing
Is Agile Dead
The following first appeared in Martech. It has been revised slightly. Is Agile dead? Tamás Polgár declared Agile is dead because proponents “merely parroted buzzwords and played with meaningless cards and colorful charts all day.” Scott Middleton said agile is dead and that McKinsey killed it by promoting an “Agile transformation
Creating Customer Value
How do marketers create customer value? All too often, we get caught up in hitting our business metrics: sales-qualified leads, conversions, pipeline, conversions, and sales. It’s not that these business outcomes aren’t important; they’re critical. However, we deliver on these business outcomes only when we deliver customer value. In an
Encouraging Empowerment
How do leaders encourage empowerment? There’s a view that autonomy and empowerment will occur magically if management stops micromanaging and gives up some decision-making. We also tend to believe that empowerment or at least autonomy is always a good thing. Unfortunately, it’s not that simple. What Do We Mean by
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