Portfolio Kanban is an under-utilized tool to ensure alignment with key corporate strategies and to communicate marketing’s alignment with and progress on
In the past, I’ve used and taught Scrum in preference to Kanban for Agile Marketing. Sure, I’ve admitted that you could use Kanban for a few applications, and sure, I’ve used a Kanban board, but as I’ve come to understand, that’s not the same thing as practicing Kanban as a methodology. Recently, I’ve learned a lot more about Kanban thanks to a couple of excellent books (more about that below) and exposure to a new generation of Kanban tools, particularly Kanbanize and LeanKit.
As a result, I teach Kanban before I teach Scrum in my classes, and in many cases I recommend Kanban for Agile Marketing.