I have created a two-day course designed to get teams up and running on Agile Marketing. The first day covers basic concepts and walks teams through how they can apply these concepts to a hypothetical company. The second day helps them create their marketing backlog, hold their first Sprint Planning session, and prepare for their first Sprint. On the Monday following the training, they begin that first Sprint.
This class is designed as an internal class, taught to a single company. I come on-site, and I adjust my teaching to your particular company and your particular needs. I’ve taught this course to many different organizations. to great success. It is not designed to be a public class, with one or two people from each company, although I have taught it that way at times.
Here is the Agenda:
Day 1 – Theory and practice exercises
What is Agile Marketing? Values, process and benefits
Agile Marketing Methods and Practices – Scrum, Kanban, Scrumban
Epics and User Stories
Writing User Stories – best practices
Writing User Stories – Exercise
Creating and Grooming the Marketing Backlog
Sprint Zero with a hypothetical company, project
Day 2 – Applying Agile Marketing to Your Business
Creating your marketing backlog
User Story Prioritization
High Tempo Testing
Organizing for Agile Marketing
Tools for Agile Marketing
Sustaining Agile Marketing
For pricing information and available dates, please contact me.